The SEO Game Plan is all about giving people access to my SEO experience, and the process documents I use for my clients on a daily basis. Keyword research is the starting point for this. So why am I giving it away for free?
When I worked for SEO agencies, I’d sometimes get handed clients (from the sales team) who would never benefit from SEO. This might be because their product is so new or unique that people don’t know to search for it yet. It was not only frustrating for me. It was frustrating for the companies- who had been sold something that couldn’t help them.
I’m offering my keyword research process for free in order to help businesses know if SEO can promote their business- or not. Better to learn this now, before you spend thousands on an SEO campaign that is doomed from the beginning.
If you follow this keyword resarch process and determine that people aren’t looking for your business, you’re not doomed. There’s other ways you can find your audience and market your services:
These can all help companies that SEO can’t.
Once you’ve determined that people are searching for what your business has to offer, now you need to start your SEO campaign. The things you learn in your keyword research will help you get started.
Since you might not be able to read my chicken-stratch, here’s some of the important parts of an SEO campaign that start from keyword research:
You can’t do most SEO tasks without first understanding what your customers are looking for.
In case it’s not obvious: by giving away the keyword research process, I’m hoping you’ll want to signup for the entire Game Plan. I’m providing the keyword research process as an example of the other parts of the Game Plan. If you find this process clear and helpful, I think you’ll find a lot of value from the other parts of The SEO Game Plan, as well.Signup Today