In-House SEO Training

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Let’s face it: the marketing department is the catch-all for your company. You were hired to do marketing, but your company has stuck with the tasks nobody else wants to do- and they’re all critical with short deadlines. Now you’ve got to optimize your site for the search engines, too? How are you going to manage all this? How is your team going to keep up with hundreds of Google algorithm changes a year?

Your in-house team needs SEO training from Curious Ants.

We break our SEO guide into several specific steps. Each step contains a process and a video your SEO team can follow. We even tell you how often to repeat the task- because SEO is never done. We’ll show your team everything it needs to know, including analytics, technical SEO, content generation, keyword research, and link building, too.

The best feature: we keep the SEO processes up to date. If Google makes a change, we change the process. All you need to do is watch the video and follow the steps. Then you’ll be implementing up-to-date SEO best practices on your website.

The best part: you don’t have to spend thousands of dollars on SEO tools that (let’s be honest) you never use. Curious Ants uses free tools (most of which you’re already using) and shows you how to get the most out of them.

Have a question along the way? Sign up for the Colony and attend our weekly SEO Group Coaching. This is a time when you can ask a question about digital marketing or search engines. Do you need to ask questions specific to your site? The Queen plan allows personalized meetings (with only members of your team) to address your particular SEO questions.

How many people from my organization need to participate in this in-house SEO training?

I recommend that one person take responsibility for participating in Curious Ants. While others on your team could help them, Curious Ants works best when one focuses on your search engine strategy.

What if I need SEO services?

While Curious Ants is about SEO training, sometimes companies have to hire someone to “get it done” for them. While Curious Ants does not provide SEO services, it will teach you what you need to know about SEO to hire a quality SEO professional. In fact, we consider it a success when you grow beyond our training and can hire someone to handle your SEO. We can even recommend respected and reliable SEO consultants to work with your company.

Will I need a developer to fix my technical SEO issues?

You might need developers to help with some of the technical issues. While Curious Ants does not teach web development, it will help you know what to ask your developers and determine whether the problem is fixed.

Will this teach my team about digital marketing in general?

While Curious Ants focuses on search engine optimization, you will pick up related digital marketing tips to help your other marketing efforts.

Is this helpful for in-house SEO teams?

Curious Ants would be very helpful for an in-house SEO team. The processes within Curious Ants can make good, actionable process documents for your in-house team to use (or modify for your own specific details). All these processes are available for free.

The best use of Curious Ants for an in-house SEO team is participating in the weekly Group Coaching call. Once you join the Colony, you are joining an SEO mastermind group where we share our common struggles and work together to find solutions. For an in-house team, this could be very beneficial, because you would learn from other SEO teams at the same time. Most participants find the weekly call an invaluable part of membership in Curious Ants.

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