Guest blogging is when you give another site an article and, as a result, you get a link back to your website. Caution: there are some things you need to watch-out for.
Guest blogging is a tactic where we write a unique article for another website to get the opportunity to link to our site. It doesn’t have to be a “blog”- it could be an article, news item, library post, or something like that- but I think you get the idea.
This link-building tactic is a little controversial (as most link-building tactics are). However, if you do this right, you’ll get more than a link to your website. You can show your expertise. You might gain positive press for your business. You might even build productive relationships with others in your industry.
Before you do guest blogging (or any other link building, for that matter), I recommend you review the link building guide. Don’t cut corners here. Do it right, or Google might ignore your link (at best) or ban you (at worst).
A guest blogging campaign aims to get links to your site. Not all links help in the same way: some links can help you rank better while others bring traffic. Bonus if you get both, but you won’t always get both simultaneously. Just because a link doesn’t bring traffic doesn’t mean it’s not helping you rank better in Google. Just because a link brings traffic doesn’t mean it’s helping your rank better.