A good blogging strategy is one of the keys to SEO success. This shows you how to write a blog post in light of SEO.
I like to make a distinction between different kinds of pages on any website:
Of these two kinds of content, the later is what I mean by a “blog post”. It doesn’t have to be called a “blog” for content to function like this. It could be an “article”, “news”, “library”, whatever. The point is, your website needs supplementary content that’s not just about the hard-sell.
But why do you need write blog content like this?
Some companies have a hard time finding what to write about in a blog. If you’ve done your keyword research, however, you’ll discover many ideas about which your customers want to learn.
One of the SEO advantages of a blogging strategy is in the long-tail. The idea is that the number of possible phrases someone could search for to find your company and its services are really infinite. We’ll see this in an increased amount of organic traffic to our website as we “rank” for phrases we never thought people would search for.
Another advantage of the long-tail for our SEO efforts is that long-tailed traffic can convert at a very high rate. This is because we might be the only article on the internet for some of these phrases- and, as such, only we can get that business from the customer who did that search. The problem is: although the conversion rate on very specific phrases is high, the number of people searching for very specific terms are extremely low. The good news here: you’ll find that long-tailed traffic can bring in as many new customers from the infinite number of possible, specific search queries as a very broad keyword might- and often times, more!
However, don’t be discouraged when you see that your blog has:
If you look at your blog’s data and see these trends, don’t think you’ve failed. In some ways, these metrics don’t matter. The blog benefits us even if our bounce rate is high (for example). There are ways to mitigate these problems, to get even more out of our blog, too.