Office Hours
Members of The Colony can ask their SEO questions in a weekly office hours. Here’s some of the recent office hours events.
Ask your questions by signing up for The Colony plan.
Services-area businesses and local optimization strategies
Many businesses are limited by the location in which they can serve customers but don’t have a location the customers visit- they visit their customers. How do you handle these service-area businesses (and optimize your website for their services, locally)?
How to use phone call tracking and maintain NAP consistency
Phone call tracking is a great way to show the true value of your SEO campaign. How can you do this while maintaining NAP consistency for your local listings?
What are the best SEO blogs to follow?
SEO is always changing. How can you keep up with the changes? By reading some of the best blogs in the industry.
Start Providing SEO as a service
In this week’s Office Hours we talk about providing SEO as a service and where you should begin.
Local listing and citation services
Does your business need local listings and citations? Are you a web developer who would like to provide these services to your clients?
What is the best way to manage local listings?
Your local listings are an invaluable way to promote your main business location. What’s the best way to do this?
Different traffic numbers between GA4 and Universal Analytics
One of the questions we tackled this week involved a difference in traffic between GA4 and Universal (Google) Analytics. Why were there different numbers between these two accounts?
Traffic is down- should I worry?
In Office Hours this week, we attempted to discern why traffic to a website was down and determine whether or not that was a problem.
Should you breakout a page into several pages?
In this week’s Office Hours, we discussed whether or not you should break-out a single page into several other pages?
Web forms or email addresses?
In this week’s Office Hours we debated whether you should use a web form or share an email address on your website in order to collect leads from your customers.