Is your SEO campaign working? How will you know if you don’t track it properly. That’s why Google Analytics is an essential part of any SEO campaign.
Don’t be seduced by vanity metrics like “rank”. You really want to know if your SEO campaign is generating new customers. Google Analytics makes it easy to see how people are finding your website and whether or not they become a customer when they do. Google Analytics is the best way to measure SEO.
There are several ways to use Google Analytics for SEO.
No. Installing Google Analytics will not inherently help your SEO campaign. However, the data in Google Analytics is invaluable for any successful SEO campaign.
Here’s some of the things you should check within a Google Analytics SEO dashboard on a weekly basis.
Traffic is good. Customers are better. How are you getting new customers? Find out by setting up a conversion in Google Analytics.
If you can’t measure your marketing, you’re just gambling. Google Analytics is a free tool to help measure your website’s traffic and interactions.
Every month you should take a step back from your SEO campaign so you don’t miss the forest for the trees.
As governments get more aggressive in protecting consumer privacy, you might need to take explicit steps to protect your website visitors.