Analytics
Is your SEO campaign working? How will you know if you don’t track it properly. That’s why Google Analytics is an essential part of any SEO campaign.
How to measure SEO
Don’t be seduced by vanity metrics like “rank“. You really want to know if your SEO campaign is generating new customers. Google Analytics makes it easy to see how people are finding your website and whether or not they become a customer when they do. Google Analytics is the best way to measure SEO.
How to measure SEO in Google Analytics
There are several ways to use Google Analytics for SEO.
- Identify what’s working, so you can do more of it.
- Identify what’s not working, so you can re-evaluate your tactics and strategies.
- Identify problems with your website such as 404 errors or page speed hangups.
- Identify other marketing opportunities besides SEO.
Does Google Analytics help SEO?
No. Installing Google Analytics will not inherently help your SEO campaign. However, the data in Google Analytics is invaluable for any successful SEO campaign.
The Weekly Google Analytics SEO Dashboard
Here are some things you should check within a Google Analytics SEO dashboard every week.
Track Conversions in Google Analytics
Traffic is good. Customers are better. How are you getting new customers? Find out by setting up a conversion in Google Analytics.
What you should look for in a monthly SEO report
Every month you should take a step back from your SEO campaign, so you don’t miss the forest for the trees.
How to setup and verify a Google Analytics conversion
Traffic is good. Customers are better. How are you getting new customers? Find out by setting up a conversion in Google Analytics.
How to setup and verify Google Analytics
If you can’t measure your marketing, you’re just gambling. Google Analytics is a free tool to help measure your website’s traffic and interactions.
Use Universal Analytics (not GA4) on your website
Google is pushing people into GA4- although it’s not ready yet. Here’s how you can setup your new Google Analytics with Universal Analytics and not GA4 (for now, at least).
Does your site need a privacy policy?
As governments get more aggressive in protecting consumer privacy, you might need to take explicit steps to protect your website visitors.