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Keyword research is the starting point for all SEO campaigns. What you learn during this process affects all your other actions.
To optimize a particular page, you need to know what phrases your customers use to look for your offer.
You can use the free keyword research data from Bing to see what you should try to “rank” for in Google. Here’s how!
An important part of keyword research is using data to evaluate which phrases you should focus on. Google Trends is a good way to do this for free.
The best way to get data about keywords is from the Google Ads Keyword Planner- if you have access to it.
Keyword research is the process of finding the phrases your customers use to see companies like you in the search engines.
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