Keyword research is the process of finding the phrases your customers use, to find companies like you in the search engines.
Keyword research will tell you some important things about your SEO campaign:
At the end of the keyword research process you’ll have a list of many possible phrases your potential customers might use to find you. From this list, you’ll know what pages you need to create on your site. You’ll also have ideas for new blog posts you can write on your site (or on other sites, for link building purposes).