How to do keyword research

Keyword research is the process of finding the phrases your customers use to see companies like you in the search engines.

Why is keyword research necessary?

Keyword research will tell you some important things about your SEO campaign:

  • Are people looking for what your company has to offer? If not, you need to think about a different marketing channel besides SEO.
  • You learn to speak your customers’ language. Even if you’re not doing SEO, this is basic marketing. You need to make sure you describe what you have to offer customers using phrases they understand.
  • Once you know the words your customers are searching for to find your company’s services, you can optimize your pages with these phrases. Most people think of this when it comes to SEO (although there’s a lot more to it than this).

What should you expect from keyword research?

At the end of the keyword research process, you’ll have a list of many possible phrases your potential customers might use to find you. You’ll know what pages you need to create on your site from this list. You’ll also have ideas for new blog posts you can write on your site (or other sites for link-building purposes). You can get so much from keyword research that I give these processes away for free.

The Keyword Research Process

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