Keyword research is the process of finding the phrases your customers use to see companies like you in the search engines.
Keyword research will tell you some important things about your SEO campaign:
At the end of the keyword research process, you’ll have a list of many possible phrases your potential customers might use to find you. You’ll know what pages you need to create on your site from this list. You’ll also have ideas for new blog posts you can write on your site (or other sites for link-building purposes). You can get so much from keyword research that I give these processes away for free.