How to build topically-relevant links to your website
One way to get links to your site is by looking for people talking about your industry.
Why are topically-relevant links important?
There are many ways to find websites who might link to your site. You can search for people talking about your company- and ask them to link. The problem here is there might not be many people talking about you (yet).
You can search for people linking to your competitors, and get those links too. The problem with these links is that, at best, you’ll look just like your competitors in Google’s eyes.
To stand-out as the true expert you are, you need to find new websites to link to yours. We’re looking for websites who’ve never heard about your company (or your competitors) and would be willing to link to your site.
Before you do this, I’m assuming you’ve done the keyword research to identify how your potential customers are looking for your company’s services. We’ll use some of this information to find opportunities.
What should you expect from topically-relevant links?
As with all links, we might see some referral traffic from these links. That’s great but not the only thing we’re aiming for. Google uses links to determine which website is the true authority in your space. You’ll always get more traffic from Google by “ranking” better than you’ll ever get from a link’s referral traffic.
That being said, some of these links can produce great and relevant traffic. Just don’t be discouraged if a link doesn’t produce many visitors.
