Whether your business is slow because it’s not your primary season or due to the latest pandemic or economic downturn, there’s always something productive you can do to help your SEO efforts.
Since, during slow times, we have more time than money I’m going to suggest some things you can do that take time (but not money):
I’m not trying to be motivational here. I’m being realistic. SEO is a cumulative investment over time for your business. Each thing you do makes your website a little better able to connect with your customers. If you stop now, you’ll be behind when the demand returns.
For most sites, Google doesn’t immediately give you credit for your hard work. It can take Google a couple days to notice your new blog post. It can take a couple weeks for Google to find that new link you’ve built. It can take a couple months for Google to give you the benefits of all your SEO efforts and start sending visitors (or, better, customers) to your site. SEO isn’t immediate. It takes time to grow.
If you stop now, you’ll be starting over later.
Instead, spend some of your extra time with some SEO efforts. Your future-self will thank you for it.