Would you like to earn your Google Analytics Individual Qualification (IQ) certification? If so, let’s study together, as a group.


One of the best things I ever did, to improve my internet marketing skills, was to earn my Google Analytics IQ certification. This free class taught me:

  • How to understand the data in Google Analytics.
  • How to setup my account for the most clear data.
  • What’s important.
  • More important- what’s not important in Google Analytics
  • How to connect my data with my clients marketing ROI.

My certification expires in the middle of April. That means it’s time to start studying for the next exam. Then I thought: I wonder if anyone involved in The SEO Game Plan would like to study with me?

How this will work?

  1. We’ll meet for a brief, introductory meeting (1 hour) sometime the week of March 23rd.
  2. We’ll meet the week of March 30th to review the first section: “Google Analytics for Beginners.” Bring your questions and we’ll tackle these questions together. I say we take about 90 minutes for this review session.
  3. The week of April 6th we’ll meet to review the second section: “Advanced Google Analytics.” We’ll review the materials for 90 minutes.
  4. After this, we’ll each take the certification exam by ourselves.
  5. It’s free to not only signup to take the class but to take Google’s exam. I’m not going to charge you to participate in the study sessions.

What will you need to study with us?

  1. A gmail or Google account so you can login to Google’s skillshop lessons here: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification#
  2. A free Zoom.us account. We’ll meet online. Better if you can use your webcam, but you’ll at least need to be at a computer- so we can share screens.
  3. A few hours to review Google’s material, each week, and time to meet with the study group. I’d estimate two or three hours each week. It will take you an additional two hours to take the exam.
  4. Pick a website you’d like to focus your attention on. This might be your business website. It might be a client’s website. Sure, you might manage several websites- but pick one to focus on for this and I think you’ll get more out of this.
  5. Access to a Google Analytics account. If you don’t have one, I might be able to help give you access to a test account- just ask.
  6. I’m only offering this to members of The SEO Game Plan. Signup for a free account if you want to participate.

Would you like to earn your Google Analytics Individual Qualification?

This group has already started. Stay tuned for the next study group.

Leave a Reply