Not all links will help your SEO efforts. Some can only bring traffic. Others might hurt you.
Link building can be a frustrating part of any SEO campaign. It can be hard to get good links. This is why so many people try to cut-corners in the link building process. It’s also why a lot of people spend a lot of time building links that don’t really help their SEO efforts. If you understand what makes a good link good and a bad link bad it can make sure you spend your time building links that will actually help you.
Sometimes links that violate Google’s link scheme guidelines can actually hurt your site.
Some links can build your site’s authority, in the eyes of Google. If you get more of these links, from respected sources, you will see your search traffic (and presumably your leads) grow as you rank better.
Other links don’t help your SEO effort. This is because they don’t build your credibility in Google’s eyes. These links are only as good as the traffic they can send to your site. Some of these links can send a lot of traffic from another site even they don’t help your SEO. For example, links from social media sites can send traffic but they don’t count in Google’s algorithm.