Home » Game Plan » Analytics » How to setup and verify a Google Analytics conversion
Traffic is good. Customers are better. How are you getting new customers? Find out by setting up a conversion in Google Analytics.
While Google Analytics tells you how people found your site and what they do when visiting it, you need to know which of these visitors are becoming customers. That’s where conversions come in.
The data is treated differently when you designate an action as a conversion in your Google Analytics account. There are several advantages of this:
Don’t be distracted by all the data available in your Google Analytics account. Conversions are the whole point! Without them, you’re just hoping your marketing efforts are working.
This process (below) was written for an earlier version of Google Analytics (Universal Analytics). You should use GA4 for conversion tracking instead.
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