Traffic is good. Customers are better. How are you getting new customers? Find out by setting up a conversion in Google Analytics.
While Google Analytics tells you how people found your site and what they when they visit your site, you really need to know which of these visitors are becoming customers. That’s where conversions come in.
When you designate an action as a conversion, from within your Google Analytics account, the data is treated differently. There are several advantages of this:
Don’t be distracted by all the data available in your Google Analytics account. Conversions are the whole point! Without them you’re just hoping your marketing efforts are working.
While I recommend you use Universal and not GA4 at this point, there is a different way to track forms in GA4 than what I describe here.