Every month you should take a step back from your SEO campaign, so you don’t miss the forest for the trees.
Those of us managing an SEO campaign have a lot to do. There’s never an end to what we could do to improve our SEO results. However, if we keep doing things, we might forget to ask ourselves, “Is this working?” Yes, this is true even if you follow The SEO Game Plan. You still need to stop and check to ensure your efforts are producing your desired results.
Don’t miss the forest for the trees. If you step back for a moment, you’ll be encouraged to see that your efforts are starting to work, motivating you to keep working on your SEO campaign.
An inadequate SEO report will tell you:
A helpful monthly report should tell you:
The whole point of a report is to give you action items for improved results.