Every month you should take a step back from your SEO campaign so you don’t miss the forest for the trees.
Those of us managing an SEO campaign have a lot to do. There’s never an end to the thinks we could be doing to improve our SEO results. However, if we just keep doing things we might forget to ask ourselves, “is this working?” Yes, this is true even if you follow The SEO Game Plan. You still need to stop and check to make sure your efforts are producing your desired results.
Don’t miss the forest for the trees. I think, if you step back for a moment, you’l be encouraged to see that your efforts are starting to work and that will motivate you to keep working on your SEO campaign.
A bad SEO report will tell you:
A good monthly report should tell you:
The whole point of a good report is give you action items for improved results.