Track Conversions in Google Analytics

Traffic is good. Customers are better. How are you getting new customers? Find out by setting up Key Events in Google Analytics.

Why is a conversion in Google Analytics necessary?

While Google Analytics tells you how people found your site and what they do when visiting it, you need to know which of these visitors are becoming customers. That’s where conversions come in. Google Analytics calls conversions, “key events.”

What should you expect from Google Analytics conversions or “key events”?

The data is treated differently when you designate an action as a key event in your Google Analytics account. There are several advantages of this:

  • You can better cross-reference your data to see what traffic completed a specific key event. This ability helps you tell which marketing channel produced more customers.
  • You can see data like conversion rates to tell the percent of visitors completing a goal.
  • You can see data like funnels that might tell you where you’re losing your key events.
  • If you’re selling products you can see the revenue generated from a key evvents (and other essential data).
  • You’ll be in a position to do some conversion rate optimization.

Don’t be distracted by all the data available in your Google Analytics account. Key events (conversions) are the whole point! Without them, you’re just hoping your marketing efforts are working.

Setting Up Key Events in Google Analytics

In order to learn how to setup key evvents, you’ll need to signup for more access.

Do you simply need someone to do this for you? Free members can have this done for them at an extra cost.


Have a question about this process? Ask it here:

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