If you can’t measure your marketing, you’re just gambling. Google Analytics is a free tool to help measure your website’s traffic and interactions.
One of the ways internet marketing is superior to traditional marketing is its ability to measure its efforts. With traditional marketing, you spend money and hope it works (at worst) or estimates its results (at best, based on projections and demographics). However, with internet marketing, we can exactly know what our visitors are doing and from where they came. Analytics allows us to make better marketing decisions and enable our campaigns to spend our marketing dollars more efficiently.
Please don’t spend a dime on marketing unless you can measure it. Want to know how to measure SEO? Start with Google Analytics.
There are many ways you can measure website traffic and interactions. Google Analytics, however, is free and powerful. Most companies will never outgrow it. Start your marketing efforts on the right foot by setting up your Google Analytics before doing anything else.
Once you have Google Analytics running on your website, you can learn important things like:
I’d never start a marketing campaign without information like this- and you shouldn’t either.