Home » Game Plan » Web Analytics Training
Is your SEO campaign working? How will you know if you don’t track your digital marketing analytics properly? That’s why web analytics is an essential part of any SEO campaign.
Don’t be seduced by vanity metrics like “rank.” You really want to know if your SEO campaign is generating new customers. Web analytics makes it easy to see how people are finding your website and whether or not they become customers when they do. You will discover the best way to measure SEO using web analytics skills you’ll learn with the Curious Ants guide (this isn’t a web analytics course, but rather an easy-to-follow guide), and you don’t have to be a web analyst to do it.
There are several ways to use web analytics tools to gather data and measure SEO:
No. Installing web analytics tools like Google Analytics will not inherently help your SEO campaign. However, learning how to use web analytics online is essential for anyone looking to understand and optimize their website’s performance. It allows you to obtain valuable insights regarding your website traffic and user behavior by analyzing Google Analytics data.
Additionally, keeping up-to-date with the trends and tools in the web analytics industry is crucial for effective digital analytics. This knowledge enables you to perform comprehensive web analysis, ultimately contributing to improved business analytics and data-driven decision-making.
Curious Ants will teach you to use web analytics to understand website data and bring more traffic and customers to your site. You’ll learn web analytics as you do it.
Analytics is essential regardless of digital marketing you (or your client) are attempting. In fact, one of the things that makes digital marketing better than conventional marketing is that we can measure our efforts. With conventional marketing, we can only assume it’s helping- but with web analytics, we know for sure.
If you are a web developer, take time to install Google Analytics even if your client isn’t doing SEO, even if your client just wants a “brochure site.” They might not know they need it, but they will be glad to have it later. Besides, in a few years, when they come to you for a new website but say they don’t have the budget for a larger site, you can show them their website traffic and conversion- and use web analytics data to talk them into a larger project.
Curious Ant’s free online training will show you how to add Google Analytics to your clients’ websites, provide regular reporting, and set up conversion tracking to show them that they’re not just getting more traffic but more customers from the beautiful website you built for them. We can even do it for you!
Is your SEO campaign working? How will you know if you don’t track it properly. That’s why Google Analytics is an essential part of any SEO campaign.
Here are some things you should check within a Google Analytics SEO dashboard every week.
Every month you should take a step back from your SEO campaign, so you don’t miss the forest for the trees.
Traffic is good. Customers are better. How are you getting new customers? Find out by setting up Key Events in Google Analytics.
If you can’t measure your marketing, you’re just gambling. Google Analytics is a free tool to help measure your website’s traffic and interactions.
A free browser plugin can give you a lot of help in your SEO campaign
As governments get more aggressive in protecting consumer privacy, you might need to take explicit steps to protect your website visitors.
SEO seems hard- you have to keep up with all the changes and weed through contradictory advice. This is frustrating and overwhelming. Curious Ants will teach you SEO while bringing your website more traffic and customers- because you’ll learn SEO while doing it.