Thanks to some input from a subscriber, I’ve made some significant improvements to the game plan this week.
One of the biggest updates to the game plan, this week, came from a user’s suggestion (I always welcome input like this)! They suggested it was hard to know what’s the next task to do and in what order. While I tried to offer help on the main SEO game plan page, per the user’s suggestion, I also added notes to every process to tell you what you should do next.
I recommend everyone check their Google Search Console once a week. I reviewed this process, this week, and discovered I had some broken links and out-dated information in this process. I’ve improved it- especailly in terms of its recommendations for handling excluded pages within the coverage report (right in time for Google to change that report- coming soon!).
I also updated the process for doing keyword research for a specific page– especially the section about how to review a page after the initial optimization. I tried to make these directions more specific and clear so you can make sure you’re optimizing for the right phrase- one that is bringing your site impressions and clicks.
After you confirm a page has a clear keyword focus, now it’s time to optimize the page for SEO. I added some directions to make sure the page is in Google’s index, before you attempt to optimize the page. The best-optimized page can’t “rank” unless it is in the index. I also clarified that each page should have a significant amount of unique content on the page- and showed you how to check it.
I updated the topical link building process to include suggestions on how often and how to repeat this very important (although difficult) task.
SEO seems hard- you have to keep up with all the changes and weed through contradictory advice. This is frustrating and overwhelming. Curious Ants will teach you SEO while bringing your website more traffic and customers- because you’ll learn SEO while doing it.