There are some important technical SEO issues for which you should check weekly.
You can’t “optimize” a website that Google can’t read. Thankfully (hopefully), your web developer gave you a site that’s easy for Google to read. However, developers’ goals are to make it “work” for people, which can mean it doesn’t “work” for Google. A weekly check can help see if your developers have done anything that might prevent Google from reading or accessing your site.
At the same time, Google’s rules sometimes change. Sometimes this can benefit you. Other times this can hurt. We’re playing a game where the rules can be switched on us- without telling us. A weekly check can help you get ahead of these changes before they hurt you.
Of course, sometimes people make mistakes too. Did someone make a change without understanding the SEO implications? Did they forget to tell you they changed the website? Did someone hack your site? A weekly technical checkup can help catch human errors, too.
When you first start doing the weekly SEO checkup, you might find many errors. It might take a lot of time and might even be expensive. However, it’s worth it: Google can’t rank a site it can’t read. Give yourself a good foundation, and you’ll have an easier time with the other things later.
After you work through the initial bugs, I think you’ll find that this weekly checkup will be very quick. You’ve cleaned up the most significant errors. Now there are just a couple of fine details to fix. Maybe everything’s looking great, and you’ve just taken 5 minutes for peace of mind.
When you combine this weekly technical audit with the weekly Google Analytics checkup, I think you’ll catch most errors that could come up.
Do you simply need someone to do this for you? Free members can have this done for them at an extra cost.
SEO seems hard- you have to keep up with all the changes and weed through contradictory advice. This is frustrating and overwhelming. Curious Ants will teach you SEO while bringing your website more traffic and customers- because you’ll learn SEO while doing it.