People are talking about your company. Could these mentions become links?
Links to your website are a fundamental ranking factor. One way to get links is by looking at who talks about your company- and asking them to link to your website. I call this “branded link building,” and it’s a great place to start your link-building efforts.
Even if you cannot get a link from a website that mentions your company or brand, you should still be paying attention to how other sites think about your company.
If your company is new and your brand is not established (yet) so nobody is talking about you, HARO is a great place to get started.
Branded link building might be the easiest way to build links to your site- as long as people are talking about your company. These links tend to be from credible, relevant sites. That makes them safe from a Google perspective.