How to build links from brand mentions

People are talking about your company. Could these mentions become links?

Why is branded link building important?

Links to your website are an important ranking factor. One way to get links is by looking at who talks about your company- and asking them for a link to your website. I call this “branded link building” and it’s a great place to start your link building efforts.

Even if you aren’t able to get a link from a website that mentions your company or brand, you should still be paying attention to how other sites think about your company.

  • When people are deciding whether or not to work with your company, they might do a Google search for your brand name. Are the results portraying your company accurately? Does your company look good in light of these results?
  • According to Google’s Manual Review Guidelines, manual evaluators are expected to check on the reputation of a company as a function of its credibility. Since these guidelines reflect what Google would like the machine learned algorithm to reflect, we should pay attention to this as well. Some think Google uses unlinked citations as a ranking factor today. I’m not sure about that- but still pay attention to them.

What should you expect from branded link building?

This might be the easiest way to build links to your site- as long as people are talking about your company. These links tend to be from credible, relevant sites. That makes them safe from a Google perspective.

The branded link building process

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