How to build links from brand mentions
People are talking about your company. Could these mentions become links?
Why is branded link building necessary?
Links to your website are a fundamental ranking factor. One way to get links is by looking at who talks about your company- and asking them to link to your website. I call this “branded link building,” and it’s a great place to start your link-building efforts.
Even if you cannot get a link from a website that mentions your company or brand, you should still be paying attention to how other sites think about your company.
- When people decide whether or not to work with your company, they might do a Google search for your brand name. Are the results portraying your company accurately? Does your company look good in light of these results?
- According to Google’s Manual Review Guidelines, manual evaluators check on a company’s reputation as a function of its credibility. Since these guidelines reflect what Google would like the machine-learned algorithm to reflect, we should also pay attention to this. Some think Google uses unlinked citations as a ranking factor today. I’m not sure about that- but I still pay attention to them.
If your company is new and your brand is not established (yet) so nobody is talking about you, HARO is a great place to get started.
What should you expect from branded link building?
Branded link building might be the easiest way to build links to your site- as long as people are talking about your company. These links tend to be from credible, relevant sites. That makes them safe from a Google perspective.
The branded link building process
To learn how to do branded link building, you’ll need to signup for more access.
Do you simply need someone to do this for you? Free members can have this done for them at an extra cost.