After a couple weeks of distractions, I added a couple new things to The Game Plan this week.
A couple people gave me some input that I talk about using spreadsheets in the videos but don’t share the sheet with them. I’ve added several templates for you to use (as Google Docs) as you work through The SEO Game Plan:
While we’re speaking about the SEO blueprint, I’ve applied some new ideas I’ve recently learned to the on-page optimization process. I recently discovered that a client, in an aggressive attempt to add more and more content to their website, accidentally started adding very similar content to other pages on the site. This created a cannibalization problem- where one page was eating the other by stealing its traffic. When I fixed the cannibalization problem, the main pages (which we wanted to show up in Google) started performing much better. I’ve revised the on-page process to include a cannibalization check to make sure your site isn’t doing this, too. This is available to paid users.
This week we also concluded our Google Analytics Study Group. The participants asked me for a specific session about how to use Google Analytics when it comes to SEO. As a matter of fact, that was already part of The SEO Game Plan, as the weekly Google Analytics Dashboard. So, I recorded the video and added it to the process document. Sorry, I didn’t shave that day- it’s a pandemic, after all, who has time to shave? This video is available to paid subscribers.