When we launch a new website there are several things we need to do to preserve our organic search traffic (and leads). The checklist, below, will help us reach this goal.
Even the best websites might see a slight loss in organic traffic- as the search engines re-index the website. This checklist can help minimize the damage- with the goal of more traffic (and leads) within a month or two.
There are several stages to this website launch checklist:
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