An important part of keyword research is using data to evaluate which phrases you should focus on. Google Trends is a good way to do this for free.
Why should you get keyword data from Google Trends?
The number of possible phrases someone could enter into Google to find your business is infinite. You want to find the phrases that people actually and typically search for. That’s why you need to collect data for each potential phrase before you attempt to optimize your content for it.
What’s great about the Google Trends data?
- The data shows you how many people are interested in any given phrase. The resulting number allows you to compare phrases with each other, to determine if one is a better opportunity than the other.
- It’s directly from Google and reflects how people are searching.
- It’s free. There are third party tools that will charge you for similar data. You can also get data from the Google Ads Keyword Planner- but you need to have an active PPC campaign first. This option doesn’t cost you anything.
What should you expect from the Google Trends keyword data?
Google Trends will tell you how many people are interested in a given phrase. Once you have this data, you’ll know the phrases for which you should optimize a page.
In some ways, this is limited. If you have access to a Google Ads account, you’d get better data from the Keyword Planner. If you don’t have this access, you’ll still find this process helpful.