Updates for the week of January 28, 2022

This week I spoke at a WordPress meetup about link building. I took the opportunity to update the basic processes for building quality links to your website.

Link building is an important part of SEO. It always has been. It always will be. I know you might have heard that “link building is dead.” Sorry. It’s not.

That’s why I updated a couple important processes for our SEO game plan this week.

First of all, I have an introduction to Link Building that everyone should read (and you don’t need to be a member to read in it’s entirety). It explains why links are important for SEO and what the goal of a link building campaign should be.

Second, I updated the documentation on how you can know whether a link will help your SEO efforts. Links can send traffic- and that’s great. That’s not most valuable part of a link, though. When Google considers your link, as part of their decision to rank a webpage, you will get more traffic from that page in Google search than any one link could ever give you. Not all links give you credit in Google, however. That’s why you need to understand what makes a link count for Google. This week, I added some explanation on what make a link helpful and what make a link very good. It’s important to understand the difference.

Don’t neglect link building in your SEO campaign. Don’t cut corners either. Join Curious Ants and let me show you how to do it the right way- so the links help you and you don’t get in trouble with Google, either.


Have a question about this process? Ask it here: