Updates for the week of December 24, 2021

This week I was able to update our primary technical SEO audit process.

Technical SEO can be intimidating- especially if you’re not a developer. However, Google Search Console makes this easy. That’s why we use it as part of our weekly technical SEO audit for our websites. This week, in preparation for a webinar I’ll be doing in January, I finally got around to recording videos explaining what you should look for in your weekly audit.

As with much of the game plan, don’t get bogged down in this step of the process. When you get started, you might find many issues with your website and get overwhelmed with everything that needs to be fixed. However, I’d recommend you find one issue and start by fixing it and return next week. At that time, you can see if the problem was solved, if not, keep working at it. If so, move on to the next issue. Rinse and repeat each week until you’re ahead of the game.

Our real goal with this weekly technical SEO audit is to make this a five-minute weekly task: “Is everything looking good? Great! Moving on!” It might take some work to get there, but once you make it happen, you can be sure that Google is able to read your website and is seeing everything you want it to see.