This week I updated some specific, on-page optimization processes.
When most people think about SEO, they think about tweaking (or maybe, optimizing) content on a page in order to rank better. If you’re part of the Curious Ants community, you know there’s a lot more to it than that.
However, content optimization is still part of an effective SEO process. In fact, there are two different parts of on-page SEO that are worth calling-out: writing title tags and meta descriptions.
People often confuse a title tag with the headline on a page. While they’re sometimes the same, these are two different HTML elements. The title tag (which makes a big difference for SEO) is what you see when you look at the tab of a web page in a browser. Google uses this (most of the time, at least) as the “blue link” in the search engine results, when it serves a page.
The meta description is also used in the search results. It’s an “invisible” tag on a page that suggests to Google what it should put under the blue link in the search results. At this point, Google seems to only take meta descriptions as a suggestion for the search results. There is a way to increase the chance Google will choose your meta description in the search results.
These are important for a couple reasons. For one, the title tag is probably the most important on-page ranking factor (although the meta description is not a ranking factor). Second, this is your opportunity to not only show a searcher that your page has what they’re looking for, but convince them to click your listing (among the others). That means a good meta description and title tag might get more clicks than a website that ranks better if these elements are more engaging.
In addition, I updated some of the processes regarding page speed improvements. This is becoming more and more important as Core Web Vitals become a ranking factor in the next couple of months.
SEO seems hard- you have to keep up with all the changes and weed through contradictory advice. This is frustrating and overwhelming. Curious Ants will teach you SEO while bringing your website more traffic and customers- because you’ll learn SEO while doing it.