I’ve said it before and I’ll say it again: the biggest barrier to a successful SEO campaign is organization. A tool like Trello can help.
Step One in an SEO Campaign: Get Organized!
This observation comes from many years of doing SEO and even managing teams of SEOs. The fact, is there’s a lot that goes into an effective SEO campaign. Managing that along with all the rumors and newest tricks can easily derail your SEO campaign. Start by getting organized. This will help you stay on track and prevent yourself from getting distracted.
I’ve talked about the importance of organization for effective SEO before, so I won’t repeat myself.
There are many reasons to like Trello– which is why I recommend it:
- It’s free
- The UX is intuitive
- You can create a productive record of previously completed tasks. This is good if you:
- Have a client who asks, “What have you done for me lately.”
- Have to repeat a task every once in a long time (which we’re all prone to forget the details) so we don’t have to learn it all again.
- It’s easy to communicate with a team on specific tasks. If you speak with team members in a particular card, for instance, it prevents hours of searching your emails for answers.
- Attach files to cards so you can remember where you put things.
- Trello integrates with many third-party services (thanks to Zapier and others) so you can begin to automate tasks/cards as well.
I recommend a specific way to use Trello in the organized SEO campaign article, I mentioned earlier (or you can watch this video):
Now you could have a successful SEO campaign with any project management tool you desire. If you don’t use Trello, fine. All I’m suggesting is that you use SOMETHING!
Using Trello with Curious Ants
I’ve taken some extra steps to integrate Curious Ants’ SEO game plan into your Trello workflow. At the beginning of every process, I’ve added a button to “Add this task to your Trello board”. This will create a new card you can insert into any of your Trello Boards. This will not only remind you to follow the process but provides a link to that process, so you can access it easily.
If you’re a paid member of Curious Ants, you should be using the spreadsheet to manage your tasks (and when you need to repeat them). This will help you keep track of what you’ve already accomplished, when you last did it, what task is next, and when you need to repeat a task. You can also click on the button within the spreadsheet, to add that task to Trello.
Here’s how this works…
If you’re working on a team, this might be even more helpful: you can assign a task to a teammate and they will receive the link to the process, for them to follow.
I hope this makes your SEO campaign even more productive!