There’s never an end to the number of things you could do to improve your SEO campaign. However, sometimes the biggest barrier to SEO success is inefficiency. Here’s some ways to make your life (and SEO campaigns) more productive.
I’ve been working with clients for over a decade. Over that time I’ve seen some important SEO efforts lost in inboxes. Not only does this delay potentially impactful changes, but they can be lost forever. I wish I could quantify how much better each of my clients results might have been had things not gotten lost.
If you simply aim at keeping your inbox at zero, a lot of SEO efforts won’t be lost. Here’s some ways to reach “Inbox Zero”:
Improper email manners can be a big waste of time. For example:
I’m a big fan of Trello to keep track of what I’m working on.
In order to manage my SEO tasks, I crease a new board for each client. Within each board I have several lists:
One of my goals with The SEO Game Plan is to allow you to add each process to a Trello card. Stay tuned- it’s in the queue!
I get it: you’ve got a lot of things you’re working on. You don’t want to forget it! You’ll get back to it later. That’s why you’ve got that browser tab open.
Unfortunately, you’ve got so much “to get back to” that you can’t even read your browser tabs that you’ve got open! This causes a lot of problems:
Don’t be that person! Close those tabs! You might be able to find a browser plugin to close your tabs in bulk. At worst, you can change your browser setting to not remember your open tabs when you close your browser. This can, at least, get you started with a clean slate.
One tool I use to remember things that I want to get back to is Pocket. This is an app (and browser plugin) that takes copies of web pages you save, for you to return to later. When you save a page in Pocket, you can even add tags, to remember why you saved it. What I like most about this: if you open the app on your phone, it downloads a copy of the page for offline viewing. I’ll sometimes even review pages like this, when on a flight. It’s a good time to catchup!
Of course, this is another good use of Trello, too.
I know you think you’re getting a lot done at the same time. However, let’s be honest: you’re really doing everything half-ass at the same time. Don’t believe me. There are lots of studies that confirm multi-tasking is baloney.
Instead, focus on one thing at a time. Here’s some tips to help:
If you want to have an effective SEO campaign, you’ll need to finish an SEO task (now and then, at least). If you’re trying to multi-task several things at the same time, I bet you’ll never get done with a lot of things.
I’m writing the processes of The SEO Game Plan in a specific order for effectively doing SEO for your company. If you’re distracted by cool tactics or new ideas, you’ll get nowhere fast.
There’s a lot to a good SEO campaign: measurement, technical SEO, content, links, etc. However, I could produce the best SEO processes ever (at least, that’s what I’m trying to do here) but if wasting time, it won’t help.
Do yourself a favor and try to improve your productivity. Your SEO campaign will benefit for it!