Traffic is down- should I worry?

In Office Hours this week, we attempted to discern why traffic to a website was down and determine whether or not that was a problem.

Sometimes traffic goes down- sorry. This might be the result of picking the wrong SEO tactics. It could be a result of other, outside factors. In this week’s Office Hours we look into the data to see if this is really a problem (or not).

To diagnose this problem we looked into Google Trends (which I also use to find keyword data as part of the keyword research process).

However, don’t forget: traffic is nice but customers are better. If traffic is down but you’re still getting new customers, it might not be a problem. A lot of traffic could be people who would never become customers. Don’t put a lot of effort into chasing those visitors if they won’t help your company’s bottom-line.


Have a question about this process? Ask it here: