Track ecommerce sales in Google Analytics

How can you import your website ecommerce sales into your Google Analytics?

If the main goal of your website is to track sales of products, you need to be sure to setup goal tracking that includes sales information from those purchases. This is different than tracking a form submission as a goal. It might sound complicated, but it’s worth it so you know exactly how much you’re making from your sales- and the source of your sales- so you know if and which marketing channels are working for your business.

Video Transcription:

I have a question about goals. So if you’ve got an e-commerce site and your goals, like let’s say, you know, their item, they’re items. People will put in their item purchased and then get to the thank you page. So I need to see if they have a thank you page and if it’s separate for each thing. Like, thank you for buying XYZ. It’s just going to be thank you for your purchase. So that part of setting the goal up for the purchase is fine. However, how do you set up and differentiate? I mean, other than looking at your disbursement of what was bought, is there something in analytics and can tell you that as well? Am I making sense?
So you want to do e-commerce tracking, not just goal tracking. Is that correct? So you would like analytics to be able to say, “I sold six five dollar products, seven seven dollar products, and 16, one dollar products.”

To do that, you have to set up e-commerce tracking.

So that’s a different type of tracking.

It’s complicated to set up manually, but most e-commerce solutions have built-in mechanisms to send data straight to Google Analytics.

So would be would WooCommerce have something?

I don’t recommend WooCommerce but I believe they have a pay-for solution to do that. That is what you need to look for: “WooCommerce integration with Google analytics.” Because there are several pieces of information WooCommerce knows that they need to pass to Google analytics. It needs to happen in your code. So you have to enable the feature is within WooCommerce, to set that upon your website.

So can I just set up a goal and say, anyone that makes it to this, thank you for your purchase that records, a goal? Then for specifics, I go into WooCommerce paid Plug-In? I’m familiar with it, and it’s not something I want to get into.

Don’t, don’t be intimidated by it. It should be as simple as turning on a plug-in and setting up the information to send it to Google analytics. There should not be any programming involved. It should be as simple as a WooCommerce Google Analytics integration. A specific set of information gets sent to the right endpoint in Google Analytics. It’s easy for the computer to do it. It should be automated. So we need to find the right solution to send that information in automatically.


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