How to use phone call tracking and maintain NAP consistency

Phone call tracking is a great way to show the true value of your SEO campaign. How can you do this while maintaining NAP consistency for your local listings?

There are a couple important details behind this question. For one, what is phone call tracking and why it is important for tracking conversions. The second: considering how important phone call tracking is, how can you implement this without breaking your NAP (name, address, phone) consistency that helps your local listings perform better in Google?

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