Weekly Technical SEO Audit
There are some important technical SEO issues for which you should check weekly.
Why is a weekly technical SEO audit important?
You can’t “optimize” a website that Google can’t read. Thankfully (hopefully), your web developer gave you a site that’s easy for Google to read. However, developers’ goals are to make it “work” for people, which can mean it doesn’t “work” for Google. A weekly check can help identify whether your developers have done anything that might prevent Google from crawling or indexing your site.
At the same time, Google’s rules sometimes change. Sometimes this can benefit you. Other times, this can hurt. We’re playing a game where the rules can be switched on us- without telling us. A weekly check can help you get ahead of these changes before they hurt you.
Of course, sometimes people make mistakes too. Did someone make a change without understanding the SEO implications? Did they forget to tell you they changed the website? Did someone hack your site? A weekly technical checkup can help catch human errors, too.
What tools should you use in a weekly technical SEO audit?
Before you spend a lot of money on expensive SEO tools, you can get a lot of value from free tools. In fact, don’t pay for SEO tools until you’ve maximized all you can get from:
- Google Search Console. What does Google think about your website? If you want to know, Google will tell you- for free.
- Bing Webmaster Tools. Did you know there’s another search engine called Bing? Well, even if you don’t care about this search engine, their Webmaster Tools has a lot of great information- and can help you optimize your site better for Google.
I also like Ahrefs Webmaster Tools. Of course, their paid tool is great, but you can get a lot out of their free tool, which is where I’d recommend you start.
If you’re itching to pay for an SEO tool, I’d always recommend the Screaming Frog SEO Spider. It’s an essential tool with many valuable uses.
What should you expect from this weekly technical SEO audit?
When you first start doing the weekly SEO checkup, you might find many errors. It might take a lot of time and might even be expensive. However, it’s worth it: Google can’t rank a site it can’t read. Give yourself a good foundation, and you’ll have an easier time with the other things later.
After you work through the initial bugs, I think you’ll find that this weekly checkup will be very quick. You’ve cleaned up the most significant errors. Now there are just a couple of fine details to fix. Maybe everything’s looking great, and you’ve just taken 5 minutes for peace of mind.
When you combine this weekly technical audit with the weekly Google Analytics checkup, I think you’ll catch most errors that could come up.
What to look for in a weekly technical SEO audit?
In order to learn how to do a weekly SEO audit, you’ll need to sign up for more access.
Do you simply need someone to do this for you? Free members can have this done for them at an extra cost.
