Google is pushing people into GA4- although it’s not ready yet. Here’s how you can setup your new Google Analytics with Universal Analytics and not GA4 (for now, at least).
Although Google is pushing people into GA4 (by making this the default kind of analytics for new accounts created), it’s not ready for full-use yet. It has serious limitations that can drastically affect your marketing efforts- especially when attempting to track ecommerce conversions (although you can track form submissions in GA4). It also lacks fundamental features, such as reporting. As a result, for now at least, I recommend you stay with Universal Analytics rather than GA4.
Google is so aggressively pushing GA4 that it hides the ability to create a traditional, Universal Analytics account. In this process I show you how to find it and set it up yourself. This is so important, that I’m making it available for free.
Eventually GA4 will be a better (and the only) solution for Google Analytics. It’s not there yet. In the meantime you will get a lot more out of Universal Analytics.
This process assumes you are setting up a new Google Analytics account. If you already have a Google Analytics account and want to setup a GA4 profile too, use the setup wizard in your Google Analytics administrator area.