Big changes! I’ve re-branded the SEO Game Plan to Curious Ants!
An ant is a hard-working creature. They stick to their task and keep working until the job is done. That’s one of the important charactistics of a productive SEO campaign- you need to keep working at it, to see success.
SEO takes more than hard work. It takes curiosity, too. There’s always something new to learn. You can’t be too set in your ways. In other words, you don’t want to be the ant who is just following the others. You want to be the curious ant who ventures out to try new things. That’s how you see true SEO success. This SEO game plan endeavors to always be improving its processes- as the curious ant finds new ways of doing SEO.
I’ve expanded on this analogy on the homepage as well.
As an SEO, I have to admit that I often overlook branding. SEO is about getting found for services your customers want. Who cares about the brand name behind it?
That’s a flaw in my thinking. If I don’t have a brand, I’m just another commodity. The SEO game plan is not just another way to do SEO. There’s something more to the processes I’m offering you:
I’m rebranding to better explain the value of these SEO process documents.
Besides, as I talk about this with others, the name (The SEO Game Plan) is so broad it’s hard to remember. What was the name of that SEO thing David was working on?
This rebranding affects you in a couple ways: