One of the most important steps in an SEO campaign is to track leads. Why?
There are several reasons why you need to track your website leads. For one, it puts your focus on the right thing.
Well, and to me the most important issue is tracking the success of marketing campaigns and we can’t track Email for the submission because we’re not having a form then we don’t know all of our marketing value. Now, here’s the most important part of this, as it relates to this conversation, if we focus on delivering leads or sales to our clients. Number one, we value show the value. We’re providing our clients, write it, because they see how much business are getting and then they’re willing to keep working with us and that’s really good, or in Ellie’s case, she shows her boss. Look at all this stuff. We’re getting for our client and they’re like, right? But if we put that much focus on that thing, what happens is, the client starts paying attention. And now, if their emails full of spam, they’re going to start paying attention to their email, right? Just having the focus on the leads makes the client do better, because now they’re going to focus on this. And so, Then it is important for them to respond quickly, to lead that they get on the form, right? So many times people hire us and there’s still like, oh no one’s going to contact me from a website and check that email address but if we’re putting focus on it and we’re seeing in our monthly reports. This is how many people kind to contact you for your services over the last month ago? Oh, I guess I should look at that email. All right and now the focus is and yes, no first. Six months of almost, all my clients is troubleshooting. Issues like okay who is getting these sales leads? Yeah. It is anybody replying to them well and those questions help the client well beyond SEO. Yeah see what I always do and I always have the client tested. I’m like, okay, I’ve tested and fill the form out and then I see what comes back and then and he’s okay, I got it and then I have them tested as well. So they know what it looks like. Right now. Yeah, I think that’s great and I recommend doing that every six months just testing filling out a form. Make sure nothing broke. Yeah, yeah, yeah, sure. Information it’s someone hasn’t left the company and their email address is still getting the leads, right? Like and it’s like it’s really no matter how you get the contact its turnaround time, because that’s right what it is, right? Once he past 48 hours, that’s it. I mean, even just for myself like I, you know, it’s basic stuff like I order I was looking to get pickles, the new dog collar and I message someone on Etsy and they didn’t respond to me and I message someone else and that person responded within an hour and by then, oh well the first person finally got back to me, but it was two days later and I was like, sorry, I’m going with someone else now. Like I found something that works for me because the person responded to me quickly. Like and I, you know, it’s that’s About like you can put her focus on that. Yeah, then these problems like response time take care of themselves because the client is already thinking this way but that’s hard.