Which headings are better for SEO Keywords?

Should you put your keywords in your h1 or h2 tags? Why not both?

Automated Transcript:

Third question of the day lavanya about remember, okay, good thing you submitted it early. Your question was Which is the best place to put your SEO keywords down, each one or the H2 heading. So, good question. The answer is. Why not both? Oh, the H1 and the H2 our header tags that Google uses to divide your content into sections and so, As a as a guideline, a lot, it’s not a rule. You probably want to have one H, one on every page. And the H1 tag should be unique to that page. I did a big SEO audit the other day and then developers and this is pretty common. They use the H1 tag and they used it to generate the logo for the company. That’s an unfortunate waste because the logo of the company is an image and it even if it was just an H1 with the company’s name in it, that isn’t as helpful as having specific keywords that that page is about in the H1. So I are echoes recommend making sure the H1 is unique to the page and don’t use the H1 to display something. The name of the website or the name of the company of Representative website. And then I like to divide my content. Between H2S and sometimes if I go an extra step in depth, I might do an H3 or maybe even an H4, but you can think about your website. If you were to make an outline of your website’s content would, the H tags give you kind of form an outline if you took it all the text, you just shown the H tags what it kind of form. An outline of what your web page is about. So maybe there’s one H1 and it’s Arises what this page is about the H2. You should maybe have a few H2S dividing it into subsections and if you can use your keywords in those great you know, don’t just repeat the same keyword that use variations use the keyword research to determine whether questions. People are asking about your topic, ask those as H2S, then answer them underneath. If you have a need to further divide your content between your subheadings, As use a Sub sub heading as an H3 and just use it to organize the content. This does a couple things Google likes it because it kind of gives Google an idea of what your page is about. But it makes it really visually helpful for users because users don’t read content. You know, we’ve said before that I liked pages that have 800 words or more on a page, But we’re not doing that because we actually expect someone to read all 800 words, people glance and if we’re dividing or content with several H1s, H2S maybe even H3 there onward. We’re making it really helpful for users to kind of get a glance and see what this page is about. If they see a question or see a sub-headline is really interesting, they can take a moment and read that it really helps your users but it also helps your SEL. So when you know, should you put your H1? Keywords in your H1 or H2 is? Yeah, all of them. Like let’s, let’s do. All of them is let’s use this semantic organization of our page to help the users in the search engines. Understand what the page is about. Every following when we talking about H tags, Yeah, I actually have a question on on that subject. Is it okay to skip some heading levels? Like if you went from H1, didn’t really have any other subheadings until like, maybe just an H 5 from like a design standpoint, right? Like I don’t want it to be as large as an H2. It’s not fitting under, like what would be a subcategory of the main heading? Is that good practice or bad? Um, Google is Interested in the H heading, not the size. So ideally we’d use CSS to size the text. So theoretically, the H2 could be the biggest text on the page because a CSS modifying that. So we shouldn’t use the H tags based on their size for the text alone, we should be using them for their semantic value to say in H1, maybe describes it. The whole page is about an H to describe ABS with the section of the site is about so it’s okay if you skip them like this is one of many ranking factors and probably not even a very big one, but don’t think that when you code out a site, you have to use the size of the H2 in your code. So you could use an H2 and just use the CSS to size it appropriately. Rather. And so, then you wouldn’t have to skip the H2 to get to the edge 5, which Might be closer to the size that you’re looking for as a designer, okay? I really like on my blog post, especially to make sure I have several H2S dividing the content so it’s easier on the eyes. Now my sights set up. So the CSS makes that makes sense and it’s not as large as it has to be but I feel it. Really easy.