What Is the Best Way to Verify Google Search Console with a Website?

Verifying Search Console with the TXT by the DNS record is the best way to do it, but it’s not the only way to do it.

Video Transcript

Tricia: I have a client who wanted to add to their DNS records that are reflected when you go to the Google Search Console, and they sent me an email saying that they had added it. I went in, and it still said it hadn’t been verified, which I know sometimes takes a day or so to do. So, I figured part of it was that I just needed to wait a little bit longer. However, we’re now over a day, and typically, it gets done in that amount of time. I did use a DNS checker, and that’s not showing it either. So, I emailed, and the two things I said were to check and make sure you didn’t have any spaces at the end when you copied and pasted the text. I don’t know. I think that might be an issue if they’d done that. Then, also send me a screenshot so I can look and see what they’ve done. I’m waiting for that response, but now, a day and a half later, it’s still not verified in Google Search Console. So, I personally think this is one where it’s something that they’re doing wrong when adding it, and I didn’t know if there are any other recommendations of what to ask them to troubleshoot it.

David: Okay, so we’re trying to verify Google Search Console, which is awesome and has a ton of value.

Tricia: I love it. Yes.

David: I was hoping Lidija would be here. She asked me a similar question over the break.

Tricia: Okay.

David: And I wanted to remind you all that verifying Search Console with the TXT by the DNS record is the best way to do it, but it’s not the only way to do it. It would be better to have it to get started than it would be to not have it and explain. DNS is scary even to me. And I say even to me, I don’t claim to be a developer.

Tricia: Yeah.

David: DNS is really complicated, and you can do a lot of damage with a bad DNS record. So, I would verify it using Site Kit and call it good. It’s not as ideal, but it will give you the data you need, and you can just be done with it.

Tricia: Okay. I know that you’re verifying it, and you’re not necessarily getting subdomains or HTTP at some of those things. Okay.

David: But it will do the canonical version of your home page automatically.

Tricia: Okay.

David: So that’s what the data is. As I said, it would be great to have it by DNS record. It shouldn’t be a stopping point. If you can’t do it, rather than make the client monkey around with their DNS records and break something, or worse… It just reminds me of an old friend. This was more than a few years ago. A few decades ago, a buddy of mine discovered there were a lot of files on his computer, and he didn’t know what they were for. And so, he just literally went through and started deleting stuff. And he’s like, why does my computer not work? Well, because you deleted everything. But why did they put in all these files? That’s what makes your computer work. Giving people access to DNS is a terrifying process. What does this mean? I want to set this to this setting. This sounds like it would be the right setting. Oh, lord, no, please don’t. So, especially if they are technically challenged, just move on. Let perfection be the enemy. That should be the motto for Curious Ants.

Tricia: Yeah. I am usually more flexible. I think I’ve just gotten frustrated with something else with this. Usually, I have quite a few non-technical clients, and I’ve had a lot of success with them adding this to their DNS. Having said that, whenever I personally go in and make any DNS changes, I do a whole screenshot, copy and paste, before I touch anything. That’s just a good habit to get into.

David: Oh, absolutely.

Tricia: And not always a screenshot because sometimes it’s a long text, and it cuts off. So, also copy it and paste it into a screenshot. Both of those, just as a precaution.

Stephanie: Yeah. Tricia, one of my clients subcontracted to this SEO company, and they modified the text record. I’m pretty sure they typed it in instead of copying and pasting. And I needed that screenshot from them to compare to say, all right, you just put a one instead of a capital I, or some sort of character that they missed, which was causing the problem, which was surprising to me because I would have thought they would have known how to do that.

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