What are the types of schema in a website?

By encoding your website using schema, you are making it easier for Google to understand and, therefore, more likely for Google to send you relevant traffic. But what are the types of schema you can add?

Automated transcript:

Well, I kinda. just wanted to hit some insight on how to best manage s and wordpress Oh, good. So there. Not in people. about sc in curious ants. Great. and, you know, one of the things that talks about is like they’re are three kinds of sc The every website can have. Right. organization scheme bread crumbs scheme And believe it or not, there’s a scheme to put on your website, declaring that Google is looking at our website. It’s called website scheme. I guess that’s as opposed to Google looking at a Pdf. This is you’re good, Google. You’re looking at a website right now. Thanks. But there is a scheme of stating that that you’re looking at there? best way to install these three forms of scheme on a website, If you’re using wordpress is the used plug it. and those scheme us plus article scheme. which is really nice. So brief explanation. So the website scheme up know, party like says who cares. But what it can allow for you might have seen this if you do a Google search for a big. brand, let’s say you do search for ford I haven’t tested for it. But a big brand like ford. if they have website scheme set up on their website, you can do a Google search of the website from Google. Kind of meta up where you can I’m viewing ford and it says has a little search under the forward listing and google search results and you can enter retirement for its website. that’s what the website scheme allows you to do. But not every website has earned that right. I have only a couple clients who’ve earned that. and you have to be well established, and Google doesn’t tell you the criteria would have well established means, But mh. but frankly, if you install the Plug, you have that scheme of there or so you don’t really to do it anything. It’s it’s just done. just automatically sets up the organization or person scheme up which is really, really nice if you’re if a business, you want the organization scheme if you’re a personal lager, you want the person scheme. What that does is give Google information to put you in knowledge for So we’ve talked about. We talked about this yesterday a little bit. we did office hours, appearing in the knowledge graph, if someone searches for your brand, the organization scheme at confirms to Google who you are you can tell Google, hey, this is my Twitter profile. This is my Facebook page and it can put that in the knowledge graph for you. There’s some there some fancy stuff you can do. if you happen to be a google entity, you can put yourself and say, hey, Google, that entity that you have identified is actually me and associated Well, that’s kind of advanced Seo stuff, but organizations. Oh, you could set the logo of Google uses in the knowledge graph. based on what you set up for organization scheme. So if you have a client and they have a knowledge draft listing in for instance you’re using the old logo the organization scheme will help Google find the right logo. or add social links to social media profiles from the Google search results. in the knowledge graph. the other scheme that every website can use is Bread, where Normally in a Google search result, you have the blue link The purple you are are the gray Url url, I think it’s great at this point. and then the meta description. Right? for each each of the ten, Blue. if you have bread mark, Google does not push your Url. but it puts Your name of your domain. the category and the page in which your found So it stands out a little bit better. Your listing stands out amongst all the others don’t have who just have a Url. this says a couple things. It makes your listing stand out a little bit better. but it also helped people realize that your website has more than just this page. And so it’s easy to do. with let’s couple of extra steps if you’re gonna use ghost to generate the markup up, who have to program it into your steam K. he’s have to file goes don’t documentation on that. So you have not not only programmed and you’re seeing, but you have to enable it on the ghost plug. Not hard. for those developers, But First worthwhile, Oh, and the last one that Yours does magically, is article Marco. And that means if you’re using post type mostly for like a blog you can it will use to automatically encode The article stating this is an article. This is the headline This is the short subscription. This is the long description. Here’s the featured image associated. And with that. Google can use that. in mobile search results. where mid mobile us and a only featured image it put it in mh search results. So that, if you have that you really stated out mobile. It can also use it for Google discovery. which is another mobile product, But mobile discovery can give some really good traffic No. That’s all. about how scheme i can help improve your search results, listings But one of the unchanged things is that the better, Google understands your website, the more but relevant traffic can send to your website So by encoding your website using these set forms of scheme, You are making it easier for Google to understand and therefore, better for Google to send you relevant traffic. So Those are the basic ones. There are lots of other scheme you could potentially add to a website but those are the ones you could add almost any website. zach? it does. Yeah. Need to do a little bit more exploring with with Us on the some of the I guess, general settings. site With the os actually very few settings you set it automatically does it. at Ghost. worked with Google about about sc. And basically. If from what I understand is the only one that does it right, where technically scheme should be organized in a blog post should be associated with an organization. which should be associated with the website but well. So when Google but sorry, when, submit. Puts your article markup. It it to say This organization on this website wrote this article. rather than here’s one blurb scheme organization. Here’s another blur scheme the website. Here’s another global scheme. article it puts it together them in a way that Google basically, think the host work with Google on that product. If you use scheme validated, dot dot org. and you look at any page rendered by, you will see how beautiful the scheme is. It is so perfectly organized and nice and neat. And what’s great is you don’t have to have another plugin in to do it. have to create it yourself, put it on page. It’s Json. So it’s easy to read you’re not using Rd or data to, which is perfectly legit. bye. I mean, if there’s so many night as to me this things like this to make you towards worthwhile. Yeah. not the green light. That’s the worst part goes. Yeah. Yeah.


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