In this week’s Office Hours, we started in one place but ended up talking about how to sell SEO as a service.


Sometimes conversations get slow starts. We started this week’s Office Hours by discussing email solicitations for SEO services. We then followed-up on a couple of previous conversations we had (FAQ schema, one-page website SEO).

Eventually we got to the main topic of how to sell SEO. It can be challenging to sell SEO as a service. Some customers don’t understand it. Sometimes people don’t know they need it. Some customers assume it. How do you charge for this? These are all difficult questions but there’s one important thing to remember: SEO pays for itself. It takes time and money but it will eventually generate revenue for the website that attempts an SEO campaign.

Do you have a question you’d like to ask at the next Office Hours? Join The Colony and you can bring your questions, too.

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