Every CMS has some unique capabilities. How does that affect doing successful SEO for websites?
David: You are asking about whether you can do SEO on a GoDaddy website.
Stephanie: Well, I know there’s an SEO wizard in there, in GoDaddy. What I’m asking is if anybody in the group has actually done SEO on a GoDaddy site and knows what is behind the wizard. Because as I started poking around, it looks like to get through the wizard, you actually have to do the work. And so, I don’t want to do the work if I’m not going to be hired and paid to do the work and without having done the research to know what to put into the wizard ahead of time, too. So, I’m kind of torn on whether I want to even put together a proposal for this lady or not.
David: Has anybody used this wizard for GoDaddy before?
Stephanie: I kind of had a feeling that was going to be the answer.
David: So, I have a couple of things I want to encourage you.
David: SEO is really platform-agnostic. Right? And so, although a lot of us are WordPress people, and a lot of us even sell WordPress websites or, I know, Dave, you’re branching out into a second CMS. And SEO best practices are SEO best practices, regardless of wizards and CMSs. So, from my perspective as a provider of SEO, I always tell clients I am platform-agnostic. I’m not going to make you build a WordPress website in order to do SEO. And because I don’t sell websites, I tell clients I’m going to get as much out of your website as we possibly can before we have to build a new website. But one of our goals is to be so successful you’re going to need a new website.
Stephanie: Got you.
David: So, if I had a client with a site like a GoDaddy wizard-based site, I would probably say something to the effect of, well, SEO is SEO, so it doesn’t really matter. The same process for Curious Ants is going to be true. Set up analytics. Do your keyword research. Have a keyword focus for every page. This is all basically the same stuff. It’s just where we put the ding, blah, blah. Right? But I will say to the client, sometimes these, and I have to find a better word, I don’t want to say like entry-level, but sometimes these wizard-based systems can limit us as they try to be helpful.
Stephanie: Yeah, I think that was my big thing, not knowing what was next and not knowing if it’s like Yoast where it lays out what goes where? Or is it more like Squarespace or Shopify, where you have to really dig, or Wix, not Wix, Weebly, where you have to pay to get access to be able to put the data in?
David: That’s why I set the expectation for the beginning. We can do SEO on this. Absolutely. I would tell my clients because I get some really weird CMS I’ve never heard of before, and I will tell the client I’ve not used the CMS before, but we can do SEO. And, as a rule, I don’t try to push people into new websites.
David: But sometimes we hit limits, and we’ll hit a limit within the site, and we might max out what we can do. At which point, the goal would be you’re making enough money from our SEO campaign to pay for the upgrade. Right? Because remember, we want to focus our SEO efforts on traffic that leads to customers, not rank.
David: But I wouldn’t turn that down. I would just set the expectation.
SEO seems hard- you have to keep up with all the changes and weed through contradictory advice. This is frustrating and overwhelming. Curious Ants will teach you SEO while bringing your website more traffic and customers- because you’ll learn SEO while doing it.