Can You Do SEO on a GoDaddy or Other CMS Website?

Every CMS has some unique capabilities. How does that affect doing successful SEO for websites?

Video Transcript

David: You are asking about whether you can do SEO on a GoDaddy website.

Stephanie: Well, I know there’s an SEO wizard in there, in GoDaddy. What I’m asking is if anybody in the group has actually done SEO on a GoDaddy site and knows what is behind the wizard. Because as I started poking around, it looks like to get through the wizard, you actually have to do the work. And so, I don’t want to do the work if I’m not going to be hired and paid to do the work and without having done the research to know what to put into the wizard ahead of time, too. So, I’m kind of torn on whether I want to even put together a proposal for this lady or not.

David: Has anybody used this wizard for GoDaddy before?

Stephanie: I kind of had a feeling that was going to be the answer.

David: So, I have a couple of things I want to encourage you.

Stephanie: Okay.

David: SEO is really platform-agnostic. Right? And so, although a lot of us are WordPress people, and a lot of us even sell WordPress websites or, I know, Dave, you’re branching out into a second CMS. And SEO best practices are SEO best practices, regardless of wizards and CMSs. So, from my perspective as a provider of SEO, I always tell clients I am platform-agnostic. I’m not going to make you build a WordPress website in order to do SEO. And because I don’t sell websites, I tell clients I’m going to get as much out of your website as we possibly can before we have to build a new website. But one of our goals is to be so successful you’re going to need a new website.

Stephanie: Got you.

David: So, if I had a client with a site like a GoDaddy wizard-based site, I would probably say something to the effect of, well, SEO is SEO, so it doesn’t really matter. The same process for Curious Ants is going to be true. Set up analytics. Do your keyword research. Have a keyword focus for every page. This is all basically the same stuff. It’s just where we put the ding, blah, blah. Right? But I will say to the client, sometimes these, and I have to find a better word, I don’t want to say like entry-level, but sometimes these wizard-based systems can limit us as they try to be helpful.

Stephanie: Yeah, I think that was my big thing, not knowing what was next and not knowing if it’s like Yoast where it lays out what goes where? Or is it more like Squarespace or Shopify, where you have to really dig, or Wix, not Wix, Weebly, where you have to pay to get access to be able to put the data in?

David: That’s why I set the expectation for the beginning. We can do SEO on this. Absolutely. I would tell my clients because I get some really weird CMS I’ve never heard of before, and I will tell the client I’ve not used the CMS before, but we can do SEO. And, as a rule, I don’t try to push people into new websites.

Stephanie: Right.

David: But sometimes we hit limits, and we’ll hit a limit within the site, and we might max out what we can do. At which point, the goal would be you’re making enough money from our SEO campaign to pay for the upgrade. Right? Because remember, we want to focus our SEO efforts on traffic that leads to customers, not rank.

Stephanie: Right.

David: And if we’re putting it in those terms, we’re setting a value for the client in terms of how much money they are making from what they’re paying us. And then they’re going to find they have a big budget because you’re making them money, whereas they didn’t think they were making much money, or they thought they had a brochure. And so, if we’re phrasing it that way and you just set the expectation that we might hit a limit. So, for instance, one of my clients is using Duda for their CMS, and Duda does a lot really well, but we’ve run into problems with redirects where I add a ton of redirects to websites, and, you all know this, there’s a redirect problem, but I can’t download the list and see where the problem is to remove a particular rule to fix it. So, we had to submit this to their team and say, all right, I need to download this because there’s a loop in here, and I don’t know where it is. Until you can let me download this list, Duda’s default blog listing will list the top nine posts and then use JavaScript to show the next set and the next set. But Google can’t crawl that. So, Google’s only able to see the nine most recent posts. So, that means we’ve had to adjust our SEO strategy for more internal links. But these are building up to the point where we’re going to have to tell the client there are enough issues here that we need to pivot to a WordPress website. But hopefully, by that time, the income will be coming, so it will then become a justifiable expense. And so, the good news is, if someone’s starting with a, again, I want to find a better word than entry level, but that’s kind of what a GoDaddy site is, right? Yeah, maybe you can all help me think of the right word so it doesn’t sound condescending, but we’re probably going to hit limits. But we’re going to make this last as long as we can. And hopefully, by the time we hit the max, we can do with this site, we can justify the expense of a new website. And then we’ve got all kinds of really good partners who can build really good websites of varying costs. So, in other words, Stephanie, I would not say no to someone who’s willing to pay for it. And I’m glad you are standing your ground and not doing the SEO for free. That’s commendable. Right? That’s just how we stay in business.

Stephanie: Right.

David: But I wouldn’t turn that down. I would just set the expectation.

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