This week, we concluded our Study Group for the Google Analytics Individual Qualification exam. I took some notes that might be helpful if you plan on taking the exam, as well.
The material that Google provides (to study for the exam) is comprehensive. It’s divided into two classes: Basics and Advanced. Below you’ll find transcripts of each of the lessons (as of April 2020).
If you want a TL:DR; skip to the bottom of these lists.
Yes, it is a lot to know. Now you know how valuable the Certification is! It’s not easy to learn all this material and pass this test!
Unfortunately, as well, the price to pay for this free material is listening to Google pitching their products a lot (including for Google Ads and their remarketing product). To skip the sales pitch and get to the meat, you could consider reviewing these items…
If you only have time for one single lesson, I’d suggest the most important one is about how to create a measurement plan for your business (Transcript).
This tells you what you should look at (and maybe, what you should ignore) within all of Google Analytic’s data with a goal of actually helping your business.
Perhaps you want to learn all this material covers in a short summary. This can give you an idea of all the material the course covers, in case you want to attempt to earn the IQ certification someday. If this is you, read the transcripts for the two course summaries (the last items in the two lists, above):
I’d love to host another study group covering Google Analytics (and maybe other certifications). If you want to hear when I do another study group, just signup for a free account at The SEO Game Plan and I’ll tell you when the next one starts.Free Access