This week, we concluded our Study Group for the Google Analytics Individual Qualification exam. I took some notes that might be helpful if you plan on taking the exam, as well.
The material that Google provides (to study for the exam) is comprehensive. It’s divided into two classes: Basics and Advanced. Below you’ll find transcripts of each of the lessons (as of April 2020).
If you want a TL:DR; skip to the bottom of these lists.
Google Analytics Basics Class Outline
- Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics Setup
- How to setup views with filters
- The Google Analytics interface
- Basic Reports
- Basic campaign and conversion tracking
- How to measure custom campaigns
- Tracking campaigns with the URL builder
- Use goals to measure business objectives
- How to measure Google Ads campaigns
- Course Review and next steps
Google Analytics Advanced Class Outline
- Data collection and processing
- Google Analytics data collection
- Categorizing into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Creating a measurement plan
- Setting Up Data Collection and Configuration
- Organize your Analytics account
- Set up advanced filters on views
- Create your own custom dimensions
- Create your own custom metrics
- Understand user behavior with event tracking
- More useful configurations
- Demographics and interests reports
- Internal site search
- How site search metrics are calculated
- Five questions to ask of your Site Search data
- Calculated Metrics
- About calculated metrics
- Channel Groupings
- About channel groupings
- Custom channel groupings in GA
- Content Grouping
- About content grouping
- Enhanced Ecommerce
- About Enhanced Ecommerce
- Setting up enhanced ecommerce
- User ID
- About User ID
- Set up the User ID
- Data Import
- About Data Import
- Refund Data Import example
- Data import step by step guide
- Advanced analysis tools and techniques
- Segment data for insights
- Analyze data by channel
- Analyze data by audience
- Analyze data with custom reports
- Advanced marketing tools
That’s a lot- give me the summary!
Yes, it is a lot to know. Now you know how valuable the Certification is! It’s not easy to learn all this material and pass this test!
Unfortunately, as well, the price to pay for this free material is listening to Google pitching their products a lot (including for Google Ads and their remarketing product). To skip the sales pitch and get to the meat, you could consider reviewing these items…
The Most Important Lesson
If you only have time for one single lesson, I’d suggest the most important one is about how to create a measurement plan for your business (Transcript).
This tells you what you should look at (and maybe, what you should ignore) within all of Google Analytic’s data with a goal of actually helping your business.
A Course Overview
Perhaps you want to learn all this material covers in a short summary. This can give you an idea of all the material the course covers, in case you want to attempt to earn the IQ certification someday. If this is you, read the transcripts for the two course summaries (the last items in the two lists, above):
Another Study Group?
I’d love to host another study group covering Google Analytics (and maybe other certifications). If you want to hear when I do another study group, just signup for a free account at The SEO Game Plan and I’ll tell you when the next one starts.