Blog
How to Charge for SEO Services Like Keyword Research
Pricing standalone SEO services can seem arbitrary. Here are some points to consider so that your clients pay for the value of your services, not just your time.
How Do You Gain More Newsletter Signups?
Why would a site not put their newsletter signup on any of their usual site pages, but instead, on a separate hidden page? Here are some best practices.
form_submit and a Page View of a Confirmation Page – What’s the Difference?
Getting accurate analytics data is important. Here’s how to figure out what’s going on when there’s a discrepancy between GA form_submit events and page views of confirmation pages.
Updates for the week ending September 28, 2024
A couple weeks ago, Google released a set of guidelines to help writers create better content. We incorporated them into our processes this week.
What Should You Do When a Webpage Has a Conflicting Canonical Tags?
Canonical tags and canonical URLs can be very confusing. Here is an example of how to troubleshoot canonical tag contradictions.
Example of How to Collect Data for Link-Worthy Content – Group Project
Here’s an example of how to collect link-worthy data for content from our Curious Ants group project.
October 2024 Google Analytics Training for Certification Study Group
Want to dramatically improve your SEO skills? Want to be a better online marketer? Earn your Google Analytics Certification!
Should You Remove Stop Words from URLs?
Is it necessary to pay attention to stop words in URLs? Here are some best practices for how to handle stop words.
Why Isn’t Google Indexing Some of My Site’s Pages?
There are numerous reasons Google might not index all of your web pages, and it isn’t always a difficult task.
Collecting Data for Building Link-Worthy Content – Group Project
Collecting valuable information is an essential step in creating link-worthy content. Here are some ideas about how to do that.
