Are You Tracking ChatGPT Traffic and Monitoring Visitors?
ChatGPT as a traffic source is new. Learn how to track and analyze traffic from ChatGPT to your website in this video.
Video Transcript
David: So, we’re going to really quickly do a little bit of a test here. It’s not going to work really well, but we’re going to try it anyway. We’ve been wondering about clients getting traffic from ChatGPT. We’ve seen it in some cases, and what we want to do is get notified every week about how many visitors we’ve received from ChatGPT and what pages they’ve come to. This helps us keep up with whether ChatGPT is sending visitors. It will help us create this data field from which we can start to extrapolate. Oh, this is the kind of thing ChatGPT is answering. For instance, from my preliminary data, I see that it’s the blog that does really well in ChatGPT, which makes a lot of sense to me. It’s not necessarily a sales page because people go to ChatGPT for answers. It’s not necessarily, “Who do I buy this from?” Right? Let me share my screen.
David: Alright. So, to find if traffic is coming from ChatGPT to your site, the place I want to go is acquisition traffic. You can see that these are the channel groups that are sending most of the traffic to my site. I don’t want traffic groups. I want source medium that tells me, okay, I spoke at iThemes a few months ago that’s coming there, my email, Facebook. Right? So, what I really want is not just that. It’s whether ChatGPT is a source. In this time frame, I have not received any visitors from ChatGPT. Let’s just go back for curiosity’s sake.
David: So, I’ve never gotten a visitor from ChatGPT, but here’s one of the cool things. I would like to share this report. Now, let’s say a client wants to know this. I could send them an email from analytics. Right? They could download this file as a PDF. But what I want to do is set up a scheduled email. I can give this a report name, a description, add email addresses that would receive it, and then schedule dates. For instance, I would like this for the next 12 months, every week, as a PDF, starting on Sunday. Once I do that, I hit save. And now, every Sunday, I will get this as a PDF. A couple of tips for you are: because this becomes the subject of the email, I would probably put your website name and then something like that in there.
Tricia: Okay.
David: See, it’s more helpful. Then, you’ll have to send an email address, and then it automatically gets sent to you. So, if you have a lot of clients, you could literally go through and do this with every client if the client wants to get this. I don’t know the value of the client getting it necessarily. I’m doing it because I want to better understand how ChatGPT interacts with my sites or if it doesn’t. So, because I don’t have anything, I still get this email every week. It just says, “You didn’t get nothing, David.”
Tricia: Yeah, I have a client who did have a conversion key event from Chat GPT. So, I actually set it up in their monthly report because I talked to them about it, and they said they want to see that. So, I set up a little thing, and it pulls it into my Looker Studio report.
David: Yeah.
Tricia: But I am going to send it to myself, so I see it every week, and I know what’s going on. I think that this is helpful just to know.
David: Actually, now that I’m saying this, there’s a piece I forgot to add. This will only show me when the source includes Chat GPT. But really, what’s valuable to me is adding a secondary dimension to a landing page. So, what you’re seeing here is that ChatGPT is in the landing page URL. Right?
Tricia: Okay.
David: Yeah, so adding that secondary dimension here, you can see why it’s valuable. Right? I got a visitor from the admin bar. Great. But that was before the Black Friday discount. Right? Google Active Campaign is my email provider. This is more valuable. That’s the report I would schedule to be sent, but I would limit it to ChatGPT because this is pretty broad. It actually found URLs that included ChatGPT as well. Anyway, I hope that helps give you some analysis to be able to do some stuff.
Onawa: Yeah, I got that first bit set up, but I think with the landing page, that will be better.
David: Yeah, I think that’s the piece that I almost forgot.
Tricia: Yeah, that’ll be good. I want to set that up for mine.
