Updates for the week ending June 30, 2023

What are you KPIs? Do you know your ROI? You better know PDQ!

If you’ve been following me for a while, you know that I always recommend that any web marketing begins with good, clear analytics. I don’t think it’s a surprise to know that makes me a big advocate for GA4.

That’s why I added a new video to the conversion tracking process this week. It’s a video that used to be in Google’s Analytics certification, but was removed. Even though it’s 6 years old (at this point) it’s still relevant and very helpful.

There’s another video from Google that I didn’t add in the process- but is still helpful. I’ll add it here:

This video is a little more comprehensive, than the one I added within the process. It’s more geared toward enterprise companies that might have to “negotiate” for developer time to add codes to the website. That’s not necessarily who is part of Curious Ants- but the advice here is still relevant.

While I’m thinking about it, let me invite you to our next Google Analytics Study Group. It will start at the beginning of August 2023. You don’t have to be a member of Curious Ants, to participate- so I hope to see you there!