I’m working hard to constantly improve and update the Game Plan. Here’s what I’ve been working on this week.
One of the first things you need to do in any marketing campaign (whether SEO or otherwise) is measure your results. This week I took some time to write-down the process of adding Google Analytics to your site and recorded an accompanying video. This might not be sexy. It doesn’t help you “rank better”. However, good tracking allows you to make good marketing decisions. I wouldn’t do any marketing without first being able to measure it! This process will be available to paying members.
I also improved the link building process for guest blogging and added a video example of following this process. This is one of my favorite link building tactics because it not only builds links to a website, but can help establish yourself as an expert in your field. This process will be available to paying members.