One-and-done SEO projects and client management (08/12/2020)

Office Hours for the week of August 12, 2020 talked about whether or not you can have a successful SEO project and then walk-away.

Even clients who’ve been with me for a long time will sometimes ask me to “SEO this”. I still don’t know what they want me to do! SEO is not something that you do once and you’re done. SEO is an ongoing project over time. There is a place for one-time SEO projects but to be really successful, you have to keep at it. We discuss this in this week’s Office Hours.

We also talk about client management and whether or not irrelevant images matter to an SEO campaign.

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