How helpful is hyper-local link building?

Finding a relevant local blog for guest blogging can be challenging but valuable for your SEO campaign.

Transcript:

You were asking about link building as well. There is some indication that maybe Google values very hyper-local link building. If it does, that’s pretty small because it’s tough. Finding a relatively local blog is going to be super tricky. But if you can, great!.

Maybe the other way of looking at it is thinking not of a hyper-local blog but a local Atlanta blog about the businesses in Atlanta. And publish some case studies in these towns. This does a couple of different things.

Number one is getting the link- you get the link’s value. It comes from a page that’s incorporating an area in its name. So the topic associates the page of that town with the service because it’s a case study. So that carries the value through to the page.

Two, let’s say that we’re on a really high authority Atlanta area blog. It might be easier for that page to rank for that service area than their client’s site. Then that’s a lot quicker to get to their goal.

In fact, it might be one of these cases where some of these hyper-local or local blogs might be willing to pay for play. If we pay for a host, we can’t get the link from it to be followable. But if the link is nofollow. That’s fine because now I’ll show up and the search results.

Is it okay not to be followed?

If we think that this blog is authoritative enough. Let’s say we find a good local blog. Let’s say that it seems to have a good following, good link authority, and good traffic. In the search results, we might use the blog page as our landing page, even if the links are nofollow. So it’s kind of a weird SEO strategy: renting the page for now. It might be a good way, in the meantime, to get started.